Party CityCASE STUDY
I had a choose a failing company and create ideas to help the company regain customers.
I had to compare Party City, my company, with its competitors and find the reasons customers should shop at Party City instead of at the competitors. I also had to figure out who Party City’s target audience is.
I had to do a SWOT Analysis on Party City to find all their Strengths, Weakness, Opportunities, and Threats.
I created promotions for campaigns I create and would plan to run during seasons.