Party City


The Project

I had a choose a failing company and create ideas to help the company regain customers.

I had to compare Party City, my company, with its competitors and find the reasons customers should shop at Party City instead of at the competitors. I also had to figure out who Party City’s target audience is. 

I had to do a SWOT Analysis on Party City to find all their Strengths, Weakness, Opportunities, and Threats.

I created promotions for campaigns I create and would plan to run during seasons.



The PRocess

Color Palette

The final result

COntact ME!

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(334) 782-6761