Grey GooseCASE STUDY
I decided to select an existing company and rebrand it.
The spirit of Vodka laid the path for other spirits in the past and still continues to lead the way today.
The best bars and bartenders appreciate its valued spirit to demonstrate their techniques and imagination.
Every little detail requires unique attention while creating a universally appealing taste, rich in character and full of possibilities of Grey Goose.
I had to create a concept that would differentiate Grey Goose Vodka from the rest on the shelves.
Handcrafted in one location using only two ingredients. Grown, distilled, and manufactured just for you.
The owner always says “if you are going to do it, don’t do anything half way.”
Static Mood Board
I made this mood board for a visual representation of the brand.
Dynamic Mood Board
This board is for a visual representation of an advertising promotional video.