CAnebrake BoutiqueCASE STUDY
I was hired to rebrand this small boutique in Demopolis, AL.
First, I redesigned and reworked how posting on their social media pages worked. I built a constant theme across their platforms and built their customer base on media.
I re-created their website from scratch. Whatever they had was gone and I made the website more clean and simple. I changed colors. I changed the layout of the pages.
I created promotions to run through the holidays to build engagement.
I created campaigns that the store would host an open house every month with discounts and treats for their customers to build relationships with employees.
When I arrived they had an updated existing logo. I created them a more clean and simple logo that still reflected their brand.
When going to market some companies ask for business cards. Canebrake Boutique didn’t have any made. I created a set used for a while still having the old branding on them. Then I created a new updated version with the new branding on it.
Cover Photo for Facebook
Even though the cover of a business page might not seem important, it is. This is the first thing your customers see when they go to your page. Having your information on there and even a call to action grabs their attention.
Thank You cards
When customers order online Canebrake Boutique wanted them to feel special and build a relationship with them. I created thank you cards that when employees packed the shipment they would hand write a thank you card to the customer including their name and the specific items they ordered. I created one with the old branding and new branding.