American Forests

I decided to select an existing company and rebrand it.

American Forests launched in 1875 to advocate for a careful and science-based strategy to manage and conserve forests. American Forests thrives on improving forests and contributing to issues by slowing climate change.

 American Forests wants people to understand the necessity forests provides for them. Forests create habitats for wildlife and clean water for society.

American Forests’ mission is to create healthy forests that distribute essential benefits for climate, people, water, and wildlife.

The Process

Brand Book