Party City

I had a choose a failing company and create ideas to help the company regain customers.

I had to compare Party City, my company, with its competitors and find the reasons customers should shop at Party City instead of at the competitors. I also had to figure out who Party City’s target audience is. 

I had to do a SWOT Analysis on Party City to find all their Strengths, Weakness, Opportunities, and Threats.

I created promotions for campaigns I create and would plan to run during seasons.

The PRocess

The final result