Shades SunglassesCASE STUDY
I was an intern for Shades Sunglasses doing multiple tasks.
First, I reviewed how they were posting and the frequency with the Marketing Team.
I started working in the store as a sales associate to understand the environment and passion for the store and the puppies.
I was able to coordinate their social media accounts, Facebook and Instagram, and create product images along with images of the puppies.
Social Media Plan
I needed to incorporate product images along with the dogs into social media. I started taking images of products in store of products and the dogs normal activities.
Then came the fun part, we partnered with Coco Louie to do cross advertising and we conducted a photoshoot at the Wharf.
We involved the dogs in images while wearing their personal shirts! I used these images throughout my internship.